At huggle we like the little things within life and all that you have to look after them.

Find great products, drop into classes and grab a bite to enjoy... all under one roof!

shop: Park your pushchair. We???ve found the preferred in modern & stylish products you won???t want to hide in the nursery!

play & discover: our huggle lounge is a truly kid-friendly space, with classes, events or just nice for play times and catching up with friends. Check out our calendar for class timetables!

take: Not just for grown ups... for growin??? ups too. Coffee companions that love to throw straws very delightful. Relax, connect, enjoy free wi-fi in addition to a tasty treat!
About this founders

Rachel & Jason Heller are definitely the founders of huggle and are now living London with their two children, Maya & Samuel.

Born in Birmingham where your lady was the eldest of four children, Rachel has already established a lifelong interest in well being, healthy living and the community. She is determined to make huggle a resource spot for new parents, grandparents and the ones overwhelmed by the mass of information available. Rachel previously worked for a number of years in product marketing roles before you start huggle. She has worked for both Barclaycard & North american Express, project managing numerous campaigns including the re-launch in the exclusive Centurion credit card within the uk.

Jason Heller was born and raised in London to an English father & South African mother. He has held several buying roles both the following and abroad for companies ranging from the Arcadia Group, House of Fraser together with FTSE 100 Tesco to multi brand department retail store Holt Renfrew (part of Galen Weston???s Whittington Fashion Group which also comes with Selfridges), travelling the modern world to source product and bring these phones market.

Following a period living in Canada, they were both impressed at how well new parents and their kids were catered for there. Great retail store environments with modern, elegant, healthy product and knowledgeable customer service with a smile that will put us Brits to shame!

On returning to London using a newborn daughter they became progressively more frustrated by the array of disappointing products and services on offer. Combined with poor retail customer experiences and disappointing local pursuits in spaces that weren???t fit for kids, it made them confirmed to challenge the condition quo and introduce a new approach for parents who weren???t prepared to compromise.

With 4 a long time research, many long hours spent sourcing new products and more than just a couple of arguments on route, they also have finally embarked on this launch of huggle in London.

huggle, huggle